Data from think with google is giving us more and more insight and reasoning into why we all need to be optimising our websites for mobile users.

Using a collection of their survey data and google data about websites, here are some reasons why you must optimise your website for mobile and some tips on how to do it.

“People have 2X more interactions with brands on mobile than anywhere else”

What does this mean for you?

Well, generally speaking, if your site isn’t mobile friendly you are missing out on the chances of more than doubling the amount of people interacting with your brand.

 This could put your competitors who have a great mobile site way ahead of you in the game.

“A one-second delay in mobile load times can impact mobile conversions by up to 20%”

What can you do?

Optimise your site for mobile loading speed!

You can do this by compressing all the images on your site to be as small as possible and by losing unnecessary images.

Other tips for speed include minifying the code on your site, leveraging browser caching, and reducing redirects on your site.

We know that our mobile sites are important but this year it is believed that Google is now prioritising mobile sites over desktop sites when analysing for ranking factors.

This means you should be focusing your efforts on improving your mobile site if it needs work. This will increase sales, Click Through Rate and search ranking; all of which will help your business thrive in both online and physical conversions.

 What’re you waiting for? If you need help optimising your site for mobile get in touch with an expert today.