Customer service, in simple terms, is the support, advice, and assistance that a business provides to its customers, whether they buy a product or a service and as such, is key to any successful business. Whilst there are various factors that determine the longevity of any business, good customer service is one that is in constant need of monitoring to ensure loyal customers and outstanding practice.

A customer is an asset and as such businesses need to keep them happy and go the extra mile if they are not. Financially, research shows that it is more expensive to acquire a new customer than to keep an existing one. Therefore, it makes sense to work hard to keep a customer. Customers will always be tempted to look around for better deals. Good customer service will ensure that they stay loyal to you and your business.

Remember, customer service is not just restricted to face to face conversations. You can take your services online with emails, calls, and even live chat. Just like at the Spin and Win casino site which offers 24/7 support.

Increase in revenue

The bottom line is revenue; this is generally how a business will measure its success. Research shows that there is a direct link between customer service and revenue. In fact, 84% of businesses that worked on improving their customer services also notice an increase in their profitability.

Reputation

The success of a business also relies on its reputation. With a good reputation, comes more customers, investors, and growth. In looking at a business’ reputation, the first step is to improve customer service. It is known that 69% of customers who report a positive experience will recommend a company to others. Happy customers will talk your business up and lead others to your services or products. Never underestimate the power of word of mouth!

Retention

Attracting new customers is an important step in any business but keeping them is another matter. If your customers are happy, they will stay with you. It is known that 75% of customers stay loyal to companies because of their customer service. Strong service-level assurance will keep your customers satisfied and coming back for more – if they know you’re reliable and your payment systems are secure, they’ll have no reason not to use you again. Whilst they might be attracted to your products, it is the customer service that will earn their loyalty.

Employee Satisfaction

Whilst it is important to keep customers happy, there is also a link between employee’s and customers’ happiness. If you work on keeping your employees happy by providing a productive environment and a culture where they take pride in their work, they will come to work to excel. And in so doing, they will work hard for your business. Remember they provide the customer service to your customers so keeping them motivated will keep your customers happy.

Marketing

As you amass a high number of customers, they will become advocates for your business. Instead of spending towards marketing, ensure that you use your customers’ positive experiences instead; they will provide that personal touch that will reel in more customers. Collecting different customer data and making use of software and tools to manage the customer data can fasten the process. Data integration solutions (like Zendesk integrations) can enable you to read data from multiple resources and help your marketing team with better access.

Here we are folks, some tips to help you understand the importance of good customer service and why you should invest heavily into improving the experiences that your customers have when dealing with your business.