Business Management

Advertising That Catches the Eye

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Attention Getters

As you travel, signs are everywhere. What gets your attention? Is it signs, colorful banners, or billboards? Everyone has had that experience of traveling down a rural road or in a bustling city and having to do a double-take while traveling. Something along the road catches your eye and your mind seems wake up and pay attention. Have you even stopped to check it out?

Types of Signage

There are digital signs everywhere. A digital sign might cause you to look, but you cannot read it fast enough before it changes. The message it sends is often lost.

A billboard is just a billboard, with words and perhaps pictures you strain to read before they’re gone. An exception to this might be the little signs on the road that have a word or phrase continued by another little sign one hundred feet or more away. This is then followed by another and another until the message is complete. Unfortunately, they are not used much anymore, which is a shame. Those were fun!

Then we have the street corner living advertisement. How many people have seen a poor soul standing in freezing or hot weather, either in costume or just holding a sign? These living signs stand for hours. The public is usually more focused on the person than what the sign says.

How About Those Banners?

Of the many types of signs and banners seen over the world, the feather banner stands out. These banners can be small or large. The word feather denotes lightweight and flowing. Most superior quality banners are made of vinyl. This gives them longevity of use and easy storage when not in use. These lightweight banners can be rolled up and put away or used for an event and then put back on a storefront for advertising. Banners are everywhere. Their colorful, customized background and clear lettering are seen at ballparks, along the road, and on storefronts. Their versatility is amazing. This is an eye-catching way to draw people into their event or store.

Quality banners are created in a manner that allows them to move slightly, giving them the ability to catch the attention of the consumer. The speed of manufacturing, usually one to three days, enables businesses and event planners to quickly and colorfully advertise their venue.

Next time you travel, be aware of your surroundings. It is possible that feather banners may embark you on a shopping or cultural experience you might have otherwise missed.