In today’s digital world, a website has become essential for every business. It is not enough to have a website but to have one that is well designed, so that it ranks well on the SEO and attracts enough potential customers. Website design refers to creating a website that is visually appealing and easy to use.
It is the website design that allows users to interface with the website in such a way that it creates a great user experience. This can be the differentiator between the success and failure of a website.
If you want to create a great website, then we have some useful design tips for you. Alternatively, you can also seek assistance by consulting a small business web design firm that could offer you services such as responsive digital solutions, a website makeover, SEO optimization, and more to help your business create a compelling online presence.
You can read further to go through effective web design suggestions and decide if you can incorporate those into your business website or if you need help from a professional.
The Best Website Design Tips
1. Avoid clutter
An important tip to keep in mind is avoiding clutter on a website. People want to create a great website and fill the screen with images, banners, and other stuff. This becomes clutter, making it difficult for the site visitor to find what they want. Too much stuff on the website (especially the home page) can make things messy.
Keep the website design simple. When you liaise with companies such as https://www.nopio.com/ you can go over what you would like to do and they will be able to work with your vision for the best version. Avoid a webpage that has too many elements. Let the design be simple. A good website is one that has a simple design and is easy to use. When the page is opened, the keywords, headlines, and images should be visible. Use sufficient white space on the page to highlight key elements.
2. Have a mobile-friendly website
Today a large majority of people browse websites through their mobile phones. Most design tools create the website for a laptop browser. Such a website may look different on a mobile or other such device. This makes your website look messy and it can even be difficult to browse using a mobile.
When you create a website, focus on creating a responsive website. A responsive site is one that responds to the type of device used to browse. It is a mobile-friendly design that is easy to use on the small screen of a mobile phone. This is imperative else you may lose out on visitors.
3. Focus on speed
The digital world can be very cruel. If your page does not load within 3 seconds, your visitor is most likely to move away from your website. Sure, you don’t want that. So, ensure that your website loads pages very fast. If required, get in touch with website design specialists, who can help you with the same.
The problem, more often that not, is that you will want to use images that are attractive. But, such images can slow the website down. This is a challenge website designers need to tackle. Image compression and using various other such tools can help you create a slim and sleek website. Such a website would load fast and allows users a great user experience.
4. Add testimonials
If your website is selling a product or service, then add testimonials on the home page. The moment the page loads, your prospective customer should see photos of customers with their ratings and reviews. You can even create a video testimonial and share it on the home page.
Sharing testimonials from social media sites is also recommended. These testimonials and reviews are very important because they convince a potential customer that it is worth buying from you. Always share testimonials from real customers. Don’t use photos of models or share fake reviews written by your staff.
5. Use photos and images wisely
A text-only website is boring, which is why you need to use photos and graphics. Use the photos wisely. Ideally, you should avoid using the same stock photos that everyone uses. Take the services of a photographer or buy stock photos exclusively for your business.
It is better to use photos of real people like your customers and staff, rather than stock photos. Try to create infographics that are visually appealing. Use relevant photos that look attractive and convey meaning.
6. Have a call to action
The reason you have a website is to boost your business. Use a call to action on your website that can motivate a customer to make a purchase, visit your store, or get in touch with you. To do this, you need to have content that compels the customer to make a decision. Use a call to action by using terms like ‘limited offer’, ‘offer closes in 2 days’, or ‘offer valid for the next 5 customers’.
Such terms are a call for action that creates urgency. Having a banner/button that says ‘Click here for an exclusive offer valid for 24 hours’ is another way of implementing a call to action. Such a CTA is very likely to help you boost sales.
You’re guaranteed to build a great website with the help of these handy tips!