Designing an efficient business website is much easier than it may seem at first glimpse. Looking over the basic coding and design tools to complete the process may instill an alarming sense of confusion and fear, but still your rapid heartbeat.
The internet is a wealth of useful information, and you can find the answers to any questions you may have with the click of a button. Start here, and take a moment to read through this short, informative synopsis of a few of the most important elements of a successful business website.
The power of the homepage
The homepage of a business website is the place to take it easy. There is no need to clutter up the page with a million ads and click bait.
People are visiting your website, expecting to see a specific set of information. There is no need to try and dress it up with a bunch of bells and whistles. Keep it simple and clean.
Build a collection of content
The best way to spread your business’ digital wings is to build a collection of enriching and engaging content. Make room for a well-written blog (like this excellent example), and fill the section of your website with articles and entries that people actually want to read.
Do not forget to include the ever-present social media share buttons on each section and piece of your business blog. When people share your posts, your website automatically gets more “airtime.”
Tell the people how to contact your business
Every business website should provide adequate contact information. Communication is one of the main factors of business, and your website is just an extension of your company.
Provide phone numbers, fax numbers, email addresses, and even a nifty little contact form to make it easier for web users to share their thoughts. People should always have a clear shot to your company’s customer service department.
Provide a bit of inside information
Provide web users with a bit of inside information about some of the key professionals in your company. Posting a few employee bios will help viewers feel as though they have made some human bond with the business.
Allow them the chance to build a surface-level rapport with your business through your website’s “About Us” page. You can also post customer testimonials to show people what others experienced with your business.
Answer those pesky questions
You will quickly find that there are a few recurring questions that always seem to surface themselves at the most inconvenient times. Take those questions out of the equation, and save your customer service staff some extra work.
Design a thorough “Frequently Asked Questions” page on your business website to answer those nagging questions that always seem to slow the day.